Gull's been sick, I've been travelin' and the majority of the rest of the team has been in mourning since the Panthas got whupped by a herd of Ponies, so I'll take the reins until my Steelahs forge their way to claim a sterling 20-something trophy!  The Bus stops in Detroit, if ya know what I mean.

 

How's that for a subliminal summation from my view of whut-iz? 

 

 

A recently-released Emory University study dares to suggest that "political opinion(s) are forged in the brain by heated emotions, rather than reason."

 

According to the study, emotional centers in the brain light up like half-time fireworks when staunch party-liners are exposed to ideological messages.  The results depend upon the tilt of the message, so we're told -- affirming that hard-liners are predisposed to be biased and no amount of "reasoning" is gonna dissuade them from their political opinion.

 

So do emotional pleas and extreme portrayals work?  Nope.  A prominent pollster admits:   "These days, political ideologies are almost genetic.  Plus, we are exposed to political messages meant to provoke a specific emotional reaction, designed to make you want to 'buy' politics, like a car or toothpaste. That comes into play, too."

 

As if pollsters didn't know all this stuff anyway. 

 

So after politicians (and those yellow-belly-sap-sucking-MSM-pundits), whut you think about the guardians of public opinion, i.e., those pollsters?